Ing Direct shows that little savings add up in Canadian car made of coffee cup installation

Ing Direct has used thousands of coffee cups to make a model of a car in Canada as part of its ‘you get what you save for’ campaign.

The campaign looks to show that by making little savings, they soon add up, with the car set to stand at Churchill Subway Station in Edmonton until 8 September.

The creative idea was developed by John st. with media buying handled by Initiative, while Fourth Wall Media handled production of the car.

The coffee cup car was created in the station over three days, and is accompanied by stair raisers, posters, floor vinyl and wall murals.

As well as this, transit and bus shelter ads are set to appear nationwide.

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