Cross-device mobile targeting and retargeting company Drawbridge has announced the appointment of former BrightRoll senior vice president of marketing and research Daryl McNutt, to head up its marketing efforts.
Bringing with him over 20 year's worth of experience in digital technology and database marketing.
Of the appointment, CEO and founder Kamakshi Sivaramakrishnan, said: "We are thrilled to have Daryl join the Drawbridge team. Daryl has an unusual combination of experience and skills for a marketing head - he has a strong stats background matched with a proven track record in digital advertising running through his entire career. He understands performance and brand marketing, as well as cross device audience targeting…He’s a great fit with Drawbridge’s data-driven culture."
McNutt added: "Joining the Drawbridge team is an exciting opportunity…I look forward to the challenges the mobile industry brings and working with the executive team to build on the leadership position Drawbridge has in cross device advertising."