Victoria Plumb, the online-only bathroom retailer, has appointed CheethamBellJWT to handle its advertising account.
The four-way pitch centred around Victoria Plumb's autumn TV campaign which is set to break at the end of August.
David Bell, CEO of CBJWT, said: “Victoria Plumb has a great proposition - quality bathrooms at great prices because they sell only online. Our job is to get that message across to the nation's homeowners in a way that sticks firmly in their memory.”
The new campaign will focus on the quality of products and how not having showrooms makes the prices more competitive.
The incumbent was Advertising Principles in Leeds and media is bought by Carat in Manchester.