With nearly 80 million Twitter followers between them it’s not hard to believe that One Direction managed to amass over 3.6 million tweets about the band and their worldwide movie premiere yesterday. Right from the beginning Twitter has been key to the worldwide success of the band with a social media strategy that has allowed the fans to have 24/7 access to their idols on Twitter. As well as providing regular updates One Direction have also been known to ask fans questions and use them to help make decisions. Giant screens in Leicester Square, where the premiere was held last night, recorded more than two million tweets about the event during the course of the evening and the hashtag #1DMoviePremiere garnered more than 1.9 million impressions. Yesterday’s question and answer session with the boys, covered by the hashtag #1DMovieChat’, was used nearly half a million time in just the space of an hour. As well as the official hashtag #1DMoviePremiere terms such as ‘Leicester Square’ and ‘London’ also managed to trend in the UK and worldwide yesterday. The official Twitter account for the film @1DThisIsUs managed to reach more than two million followers. All five members of the band also tweeted about the event.
Tonight is the night! #1DMoviePremiere— Harry Styles (@Harry_Styles) August 20, 2013
Amazinggggg day today! Can't wait to see all of you later in Leicester Square!!! #1dmoviepremiere— Liam Payne (@Real_Liam_Payne) August 20, 2013
You are the best fans in the world thank you so much! We are so lucky!!!!!!!!!!!!!!!— Louis Tomlinson (@Louis_Tomlinson) August 20, 2013
#1dmoviepremiere today! :D— zaynmalik1D (@zaynmalik) August 20, 2013
Leicester square are you ready ? I literally cannot wait for tonight— Niall Horan (@NiallOfficial) August 20, 2013