Infographic: Facebook ad conversions increased 56.9% so far this year
Facebook advertiser revenue has increased by over a quarter (28.3 per cent) in the first two quarters of the year, research by Kenshoo Social has found.
The research also found that conversions have increase by 56.9 per cent.
Todd Herrold, sr. director of product marketing at Kenshoo Social, said: “Advertisers are finding success using Facebook ads to drive toward their direct marketing goals, most importantly conversions and revenue. There are several factors influencing this evolution. Facebook has been steadily optimising its ad units and launching new ad targeting products designed specifically for direct response, including Custom and Lookalike Audiences, Partner Categories and the Facebook Exchange (FBX).
“At the same time, advertisers are getting better at narrowing down their target audiences and honing in more appropriately on users who may find the ad engaging. They’re becoming more sophisticated and are increasingly leveraging advertising platforms, like Kenshoo Social, to build and manage scale using automated bid optimization, audience targeting and expansion algorithms."
