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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Ad of the Day: Heinz Baked Beanz - Little Brother

This is just delightful. The age gap between a pair of brothers means that the older finds the younger a little frustrating. A charming VO and well-chosen music combined with wonderful footage to illustrate the younger lad's hopelessness as he tries to be the perfect companion.

Agency: Abbott Mead Vickers BBDO

Creative Team: Andy Clough / Richard McGrann TV Producer: Paul Goodwin Film Prod Co: Blink

Director: Benito Montorio

Producer: Ben Mann

Executive Producer: James Bland

Dir of Photography: Lasse Frank Johannesson Production Designer: John Beard Post-Prod House: MPC Editing House: The Quarry

Editor: Paul Watts