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Aunt Bessie's reveals brand redesign with Springetts

The new-look Aunt Bessie's pack launches at the end of August

Aunt Bessie’s has unveiled a refreshed brand look created by Springetts Brand Design Consultants, launching at the end of August.

Tasked with revitalising the expanded Aunt Bessie’s product portfolio, the new look aims to create more of an emotional connection with consumer.

Design and photography have been used to communicate the brand essence of ‘roastiness’, with the introduction of a new ‘roastie’ background. Products have also been photographed close up with accompaniments to help tell the Aunt Bessie’s story.

A new ribbon design has been included for the brand logo putting Aunt Bessie back at the heart of the pack.

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