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Matcha-based drinks brand Vivid launches nationwide with BrandOpus

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By Gillian West | Social media manager

August 16, 2013 | 2 min read

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New Matcha-based drinks range Vivid has engaged BrandOpus to create its branding and identity ahead of its launch nationwide.

Stocked in independent chains such as Whole Foods Market and Planet Organic from this month, Vivid is the brainchild of entrepreneur James Shillcock, who spotted an opportunity to enter the health drinks market with a range of beverages blended with super-food Matcha.

Tasked with creating branding that evoked the benefits of Matcha as a healthy mental boost, BrandOpus designed a brand identity that integrates the word Vivid with an outline of an active head, conveying the idea that Vivid invigorates, encourages and stimulates the mind.

“We’re thrilled with the creation of the Vivid brand. BrandOpus has brilliantly captured the benefits of an invigorated and focused mind that Matcha delivers. We've got a pack that asserts our unique space in the lifestyle & health drinks market and allows Vivid to lead the flourishing Matcha RTD category,” commented Vivid founder Shillcock.

BrandOpus’ involvement spans brand creation, packaging, digital design, point of sale, and print advertising.

Of the project, Paul Taylor, executive creative director at BrandOpus, added: “We were tasked with creating a brand that would reflect the unique proposition of a chilled matcha drink. The brand identity establishes a metaphor for the effect that matcha has on your mind. This acts as a shortcut for consumers to understand what makes Vivid different to its competitors. The bold and vivid colours of the brand deliver standout and differentiation in a colourful and congested category.”

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