Paula Barrow has been appointed director of marketing at the University of Salford.
The role is newly-created and Barrow will be responsible for brand development, web and social media marketing and international student recruitment. She will leave her current head of university marketing position at the University of Manchester in November to take up the job.
“I am very excited to have the opportunity to combine my higher education knowledge and youth marketing experience to lead a bold, new marketing approach for Salford – there is certainly a great story for us to tell,” said Barrow.
University of Salford vice-chancellor, Professor Martin Hall, added: “She brings a wealth of experience gained in higher education and other corporate areas and joins us at an important time with the introduction of the Marketing and Student Recruitment Directorate and the development of a new strategic plan for the university.”
Barrow brings with her more than 20 years’ experience in marketing with a career that began at News International and progressed to American Express, PolyGram Home Entertainment, Levi Strauss and BBC Worldwide.
It was revealed today that in the last four years, university marketing spend has increased by 25 per cent.