Bookmaker Coral is preparing to launch ‘Football Jackpot’, a pool bet giving customers the chance to become an instant millionaire for a £1 stake, this Saturday (10 August) supported by a seven-figure advertising campaign.
Football Jackpot will run every weekend throughout the 2013/14 football season and DLKW Lowe has been appointed to produce the advertising inventory which will debut just before 8pm on Sky Sports 1 on Saturday, the first ITV ad will appear during the Community Shield highlights the following day.
Coral has also partnered with The Sun to launch the initiative with Terry Venebles providing punditry expertise for the first seven weeks of the draw. The Football Jackpot coupon will also be inserted in The Sun, The Daily Star, The Express, The Mirror and The Daily Record as well as additional activity within a selection of these titles.
Olly Raeburn, marketing director for Coral, commented: “We believe Football Jackpot can become a huge success and are investing a seven figure sum to launch and promote this exciting new bet on TV and in print advertising over the coming weeks and months.
“The beauty of the Football Jackpot is that we will always know going into the last game every Monday or Sunday whether we have a customer in with a chance of becoming a millionaire and what results they need, enabling us to promote the thrill and excitement of the bet through social media and CoralTV in Coral betting shops.”
The first match on the coupon will be at 3pm on Saturday 17 August, the final game will be the Monday night Premier League fixture on 19 August between Manchester City and Newcastle United. The pool will rollover if there is no winner, with Coral predicting occasions during the season where players could win over £1m.