Smirnoff appoints 72andSunny for global ad account

Smirnoff has announced the appointment of 72andSunny to handle its global ad account, after over a decade of the account being held by JWT.

The appointment follows a pitch which began in June, and will see 72andSunny lead the global creative direction of the brand and all brand extensions.

Diageo global head of premium core brands David Gates told M&M: “72andSunny presented a powerful, single-minded idea that we are confident will help deliver our growth ambitions.”

JWT, which did not pitch for the account, has held it since 2000.

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