Commercial radio ad revenue surges almost 9%
Commercial Radio Australia has published its latest monthly sales figures which show a surge in metropolitan commercial radio stations revenue of 8.97%.
The election spend contributed to the surge
The total revenue for July is $57.044 million, the sixth consecutive month of growth.
Melbourne’s local figures were the highest in the metropolitan areas, up 14.19% on the same period last year to $17.892 million. Sydney’s revenues increased 7.31% to $18.006 million.
"Several factors, including recent political ad spend, have contributed to a very positive start for radio in the new financial year,” said Joan Warner, chief executive officer of Commercial Radio Australia.
“That this growth is part of an ongoing six-month trend highlights the industry's strength and resilience.
"Radio delivers live, local, high quality content and continues to perform robustly in testing trading conditions."
Metropolitan sales rises:
Adelaide - up 8.49% to $5.101 million
Perth - up 6.09% to $7.384 million
Brisbane – up 5.12% to $8.661 million