Martin Galvin has been appointed UK trading director at MediaCom in a newly-created position and will work alongside managing partner Phil Hall.
Galvin joins the agency from Specific Media, where he was director of trading and platforms. A statement from MediaCom said his role had been created to bring together the agency’s existing trading agreements across all media platforms and ensure best practice is followed.
Phil Hall, managing partner at MediaCom, said: “Martin brings with him over 14 years of top class experience working across multimedia platforms, which is vital to the success of this role.
“He has been tasked with ensuring that all of our clients are guaranteed not only the best trading agreements in the market but also the most future-facing deals that media owners have to offer.”
Galvin’s media career began at MediaVest before he joined IDS and 2007, later joining Specific Media in 2010.