United Biscuits CEO Martin Glenn is to join the board of Chime Communications as a non-executive director of the sports marketing group alongside Advanced Software Group CEO Vin Murria.
The two will take on the non-executive positions from next month.
Lord Davies, chairman of Chime Communications, commented: "I am delighted that both Vin and Martin have agreed to join the board of Chime at an exciting time in the company's development. They will be great additions as we reshape the board."
Murria, who founded the AIM-listed healthcare and management software solutions company, is also a non-executive director of Indian energy company Greenko, while Glenn has previously held senior positions within Birds Eye Iglo Group and PepsiCo.