Time has announced it has recruited design studio Big Human took take the helm of a significant redesign and re-launch of the Time.com domain.
Set to take place in the autumn the revamp dovetails with a recruitment spree at the news organisation as it gears up for the re-launch, taking on board 30 new members of staff, a 50 per cent increase on its pre-expansion level.
Speaking to Tech Crunch Time managing editor Edward Felsenthal and head of product Daniel Bernard, revealed that the changes would result in a better mobile experience whilst ‘drawing on our really massive social reach.’
Time.com has benefitted from 27m unique visitors in July, a 40 per cent year-on-year increase, with mobile and tablet use now leading the way with 30 per cent of the total.
Big Human MD Steve Spurgat said: “We of course examine what other news sites are doing well and not so well, but we treat much of our ideation as if Time.com is the first news site in the world. It’s amazing that a brand like Time, with its deep-rooted history and prestige, is onboard with that approach. In the history of online news, I doubt you’ll find such a big news brand working so tightly with a twenty person agency that’s famous for working with startups.”