OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has announced the acquisition of a majority stake in demand generation and marketing automation services firm Verticurl.
The deal, which was announced by WPP on behalf OgilvyOne, marks further investment by the WPP Group in the Asia Pacific market.
Headquartered in Singapore, Verticurl was founded in 2006 and employs more than 160 people in offices across Japan, China, Australia, Korea, India, Indonesia, the UK, Germany, the US and Canada. Its unaudited revenues as at financial year ending 31 March 2013 were S$509m, with gross assets of S$2.8m.
WPP’s businesses in the Asia Pacific region now generate revenues of US$5bn, employing approximately 47,000 people. With a majority stake in Verticurl WPP is advancing towards its goal of developing its business in the fastest growing economies – Asia Pacific, Latin America, Africa and the Middle East, Central and Eastern Europe.
Digital revenues represent 33 per cent of total revenues for WPP bringing in well over US$5bn of US16.5bn in 2012. Over the next five years the group has set a target of 35-40 per cent of revenues to come from digital.