Mind and Rethink Mental Illness team with Real Radio to promote Time to Change
Time to Change, the mental health anti-stigma programme run by Mind and Rethink Mental Illness, has announced that it is launching a new partnership with Real Radio.
The Real Radio network will work closely with Time to Change to start a conversation about mental health with their listeners; with advertorials and editorial features to run across stations in North East, North West and Yorkshire.
Time to Change director Sue Baker, said: “Local radio stations have high audience figures within their local community and are the perfect medium for starting conversations. It’s a great fit for us to be working with Real Radio as they talk to their listener’s everyday on-air but also engage them directly in real time on the phone, text, email, twitter and even on the ground with their street teams.
“Our partnership with Real Radio will help to deliver a serious message, but on a local and personal level through a trusted source. We are confident that this joint work will engage listeners in the subject and help to show how we can all play our part in helping to remove the stigma around mental health.”
Digital advertising will feature in the campaign, and the Time to Talk radio advert will run on national and regional stations; with M4C in charge of media buying.
Chief Executive for Real Radio, Mark Lee said: “We are delighted to be working with Time to Change on delivering this important message and providing a platform that can help convey an often difficult and sensitive subject matter. Through the various channels of communication we have with our listeners, Real Radio can connect on many levels and encourage people to think about how mental health issues are viewed, breaking down barriers in the process.”
In previous campaigns, Time to Change has worked with media owners such as Channel 4 and IPC Media.