Huggies Pull-Ups partner with Multiply to relaunch web presence

By Gillian West | Social media manager

Multiply

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huggies pull-ups article

August 6, 2013 | 1 min read

Huggies has engaged integrated marketing agency Multiply to complete a new-look Huggies Pull-Ups website.

The website refresh follows the relaunch of Huggies DryNites brand’s website last month which was also handled by Multiply.

The new Pull-Ups site is intended to be easier for parents to navigate and includes an array of new features to help with potty training, including tips, product information and promotions.

Favourites from the previous site, such as the Eight Signs of Readiness which help parents gauge if their child is ready to be potty trained, are included in the new-look site, as well as new features which aim to improve the user experience. Support videos have also been embedded into the site.

Multiply has ensured the redesigned website is mobile compatible and works across a range of devices, to ensure parents can browse all the latest tips whilst on-the-go.

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Multiply is an award winning, integrated creative agency based in Edinburgh and London, specialising in shopper marketing, digital and brand experience.

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