BullionByPost has revealed its first ever ad campaign, airing across nine satellite television channels from this week.
The £100,000 three-week campaign features a full 60” ad as well as a shortened 30” version. There are two versions of each – one with a male voiceover and another with a female voiceover - both will air throughout the initial campaign run in order for the marketing team and BullionByPost to analyse which ad engages best with the target audience.
Rob Halliday-Stein, founder of the Birmingham-based company which specialises in delivering gold and silver bars and coins directly to customers, commented: “Currently the majority of our customers are male, but we're keen to grow our female customer base too, and we hope this may reach out to those who may not have previously considered investing in gold coins or bars.
“We like both versions of the adverts so it'll be interesting to see whether the male or female voice-over proves more popular. Once we know, we may then look to run that advert over a longer period of time.”
Produced by London ad agency, Space City Productions, BullionByPost has also worked with media buying company Guerillascope on the advertising activity.