Airborne launch largest ever Australian campaign for Lego
The Airborne agency has designed what is described as the largest ever creative campaign in Australia and New Zealand for Lego Duplo.
The campaign comprises three 30-second TV spots, three 15-second versions and a 60-second in store clip also running across out-of-home, press, digital, search, mobile and in-store.
Caroline Squire, director of marketing for Lego Australia and New Zealand, said: “The Lego Duplo brand is an important foundation of our core business here in Australia.”
She added: “ Being a global brand, we need to ensure that we deliver a product range, campaign elements, creativity and messaging that resonate and engage with Australian & New Zealand families of preschoolers.
"Airborne has been a true partner of our business with this project - their creativity, passion for the brand and unrelenting focus to deliver on our objectives has resulted in an amazing local campaign for us. We work as a team and this campaign has also been boosted by extensive collaboration from UM and One Green Bean."
Airborne managing director Scott Player said: "This is a huge push that is also designed with flexibility to optimise aspects of the campaign as it unfolds and results start to come in. We have high hopes for the impact the work will have on the Lego Duplo brand."