The Drum Awards Festival - Extended Deadline

-d -h -min -sec

McDonald's Infographic Design

Infographic: The evolution of the logo


By Jennifer Faull, Deputy Editor

August 5, 2013 | 2 min read

British Design Experts have created an infographic detailing the history of the logo.

Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to today’s ‘Logo Sapiens’ period where companies brand themselves with something that is adaptable to any kind of media.

The infographic also looks at the logo evolution and history for some of the world's biggest brands, including Starbucks, Ford, McDonalds, and Mercedes.

The History of Logo Design

Explore more infographics like this one on the web's largest information design community - Visually.

McDonald's Infographic Design

More from McDonald's

View all


Industry insights

View all
Add your own content +