Elle magazine launches online beauty store

Store: Elle's online beauty shop

Elle magazine has launched an online beauty shop featuring more than 4,000 products readers can purchase for delivery within 24 hours.

The site will carry products from brands such as Benefit, Cowshed, Elizabeth Arden, Bourjois, Stila, Alterna and St Tropez. A statement said the shop will increase available brands in the coming weeks.

The shop is hosted by online shopping platform The UK Edit through an exclusive partnership between Hearst Magazines UK and The Hut Group

Elle’s beauty editor, Sophie Beresiner, said: “This is an amazing opportunity to partner with a careful edit of brands and create a hub where our readers can easily access and buy our recommendations.”

The magazine’s editorial team will produce daily trend and shopping-led content for the store.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.