Elle magazine launches online beauty store

Elle magazine has launched an online beauty shop featuring more than 4,000 products readers can purchase for delivery within 24 hours.

The site will carry products from brands such as Benefit, Cowshed, Elizabeth Arden, Bourjois, Stila, Alterna and St Tropez. A statement said the shop will increase available brands in the coming weeks.

The shop is hosted by online shopping platform The UK Edit through an exclusive partnership between Hearst Magazines UK and The Hut Group

Elle’s beauty editor, Sophie Beresiner, said: “This is an amazing opportunity to partner with a careful edit of brands and create a hub where our readers can easily access and buy our recommendations.”

The magazine’s editorial team will produce daily trend and shopping-led content for the store.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.