OgilvyOne has rehired Chris Slough to the role of global managing partner where he will head up the British Airways global account.
Slough rejoins the WPP agency, where he was previously deputy managing director, after two years spent as managing director of Proximity and latterly as chief client officer, Europe at Rise Worldwide.
In his new role Slough will be responsible for OgilvyOne and its digital agency 12th Floor, and media planning and buying arm Neo@Ogilvy, reporting to managing director of OgilvyOne UK Jo Coombs and executive vice president of global brands for OgilvyOne Worldwide Nelly Andersen.
Coombs said Slough’s experience working with clients including BT, Bupa and Proximity make him a valuable addition to the agency.
“His experience on British Telecom, Bupa and most recently, Proximity, make him one of the leading digital CRM marketers in the industry and a perfect fit to lead the British Airways Global business. On a personal level, I’m looking forward to having my partner in crime back,” she said.
Slough will take up his new position in the coming weeks.