London Underground commuters to get live Ashes coverage thanks to CBS Outdoor UK
CBS Outdoor UK is to bring cricket fans in London up to the minute scores and text commentary from The Ashes using its digital screens on the London Underground.
With The Ashes returning to Old Trafford for the first time since 2005 Cross-Track Projection (XTP) screens will be used to bring match updates throughout the five days of play. As part of a three way partnership, Livewire will supply editorial updates, which will feed into a new content management system – Broadcast on Demand (BOD), developed by Fin London.
Live tweets from Underground passengers will also be fed in via the delivery system.
Jason Cotterrell, managing director at CBS Outdoor UK, commented: “We are really excited to bring the very latest updates from one of the oldest sporting competitive rivalries - The Ashes to commuters on the London Underground.
"We have worked in partnership with Fin London and Livewire to deliver a true first, and we look forward to offering similar engaging content in the future, given the vast range of sporting activities which engender huge interest and passion in the capital.”
The campaign will run from today until Monday 5 August between 11am and 7pm on 60" screen within central London.
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