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EDF Energy supports Brighton Pride with Zingy and social media campaign

Proud: Zingy will appear in 100 venues during Brighton Pride

EDF Energy is supporting Brighton’s Pride event this weekend with its advert character, Zingy.

The ‘Proud to Bring Zingy to the Party’ campaign was created by Wunderman and posters will appear in 100 venues across the city alongside Zingy-shaped drinks coasters in bars, cafes and music venues.

The coasters will encourage revellers to tweet a photo of themselves with Zingy in their best singing pose using the hashtag #SingWithZingy to be in with a chance of winning tickets to the Icons in the Park Brighton Pride party.

Chief creative officer at Wunderman, Matt Batten, said: “The campaign is a bit of fun and we hope it encourages people to celebrate Pride, get involved, share the experience.”

The energy brand will also have a parade float.

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