Multigrain snack range Hoots launches with branding design by Rubber Cheese
Market Fresh has engaged the creative team at Rubber Cheese to deliver new multigrain snack product – Hoots.
Made from wheat rather than potatoes, Hoots are available in stores now in a variety of flavours. After deciding on a name for the brand Rubber Cheese designed a punchy, versatile and simple logo for the snack brand as well as a complimentary logo for its umbrella brand, ‘The Wise Owl Snack Company’.
Of the design process, Rubber Cheese managing director, Kelly Molson, said: “To ensure that we had the initial style right for the packaging, we collated a few mood boards as part of our design process, to help identify style preferences. We also reviewed the main competitors to ensure we created something individual.
“We fulfilled the brief by producing a selection of vibrant artwork which clearly shows the product through the use of enhanced photography, simple illustration and bold typography.”
James Minnette, commercial director of The Wise Owl Snack Company, commented: “We were delighted with the final result and have received excellent feedback from both customers and consumers.”
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Rubber Cheese
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