Invicta Telecare unveils biggest marketing campaign to date
Invicta Telecare has launched the biggest marketing campaign in its 27 year history targeting adults worried about their parents’ welfare.
The six-month campaign from the independent telecare provider aims to raise awareness of its services and is supported by regional press and display ads, digital activity, direct marketing and PR.
“There is a tendency for older people to hide care needs from worried family members which, combined with the lack of understanding about telecare’s benefits, has made it crucial for us to reach out directly to the adult relatives of those in need. The campaign’s striking imagery and copy of has been designed to capture the benefits of telecare for both vulnerable older people and their relatives compared to other care solutions,” explained managing director of Invicta Telecare, Wendy Darling.
Already launched in Invicta’s native-Kent, the campaign by osbornenash focuses on the benefits of a personal alarm for elderly relatives, showcasing how telecare services can help people remain independent in their own home for longer.
Parent company Circle Housing Group is managing the campaign in-house with the support of external agencies.
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