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Fiat Facebook

Fiat UK launches 'You Wear' Facebook app to find your perfect Fiat 500 match


By Gillian West, Social media manager

July 25, 2013 | 2 min read

Fiat UK has engaged Krow to create a Facebook app uncovering what Fiat 500 best suits your personality.

The ‘You Wear’ app, analyses your tagged Facebook photos to discover what colour you wear most, what that might mean about you and your perfect Fiat 500 match out of the half a million custom specification combinations available.

“The shade of our customers' 500s has always been important to them as illustrated when we launched Fiat 500 Colour Therapy last year. It is therefore highly appropriate - and great fun too - that the Fiat 500 is launching this excellent App,” remarked Elena Bernardelli, marketing director, Fiat GroupAutomobiles UK.

After scanning 25 of your most recent Facebook photos and producing a personality analysis and car colour match, the app publishes your personalised results so that friends can see and be invited to play. Players will also be entered into a prize draw offering the chance to win one of 50 high street shopping vouchers or the grand prize of a VIP experience at London Fashion Weekend this September.

Developed with Karen Haller, an authority in the field of applied colour psychology, Haller added: “A fun Facebook app is a great way to find out what your favourite colour says about your personality and maybe find out something about yourself you may not have known. In today’s world we want to be able to express ourselves, so it’s great that the Fiat 500 range gives us such variety of colour with which we can express our personalities.”

Krow Communications, creative founder, Nick Hastings, commented: “We developed the You Wear app with Fiat 500's fashion conscious audience in mind. Since colour is a great expression of individual style we wanted to create a fun social way to tell people what the colour they wear says about their personality.”

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