Oscar de la Renta set to debut fall ad campaign on Instagram
Oscar de la Renta is set to unveil its ad campaign for the fall on Instagram today, months before it will appear in the September issue of magazines such as Vogue and Tatler.
The teaser image tweeted today
Erika Bearman, the SVP of global communications for the fashion house, announced the move on Instagram, through the account OcsarPRGirl.
Five hours ago, she wrote: “Let me tell you a secret: we are releasing our fall campaign exclusively on Instagram in just few hours. Watch this space, k? #ODLRfall13”