Think Money appoints Adconnection for media planning and buying
Think Money, the financial services provider, has announced the appointment of Adconnection to handle its £1m media planning and buying account.
The agency will begin this month, as Think Money launches a TV campaign to promote its personal account.
Kay White, advertising manager at Think Money commented: “Research suggests that at least one-third of the UK population would benefit from and consider an account that helps put them back in control of their finances. Adconnection demonstrated their understanding and detailed knowledge of the media market and our target audiences to deliver us a plan with real cut-through.”
The Think Money personal account is a budgeting account service, which helps customers by ring fencing enough money to ensure all their bills are paid each month.
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