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Ad of the Day: EE - Bus

Kevin Bacon is up to his old tricks - placing himself at the centre of everything. As always he manages to connect it to the advertised service in a roundabout kind of a way. Bacon himself is responsible for a lot of the charm of these executions and you can't fault his performance.

Agency: Saatchi & Saatchi

Creative Director: Andy Jex / Rob Potts

TV Producer: James Faupel

Production Co: Partizan

Director: Traktor