Glasgow 2014 Commonwealth Games reveals brand identity for year-long programme of events
The Glasgow 2014 Commonwealth Games organising committee has revealed a brand identity to promote the year-long countdown of events ahead of the opening ceremony.
The brand, designed by Scottish artist Jim Lambie, has been inspired by the exterior of the building of Glasgow's Barrowland Ballroom, and also attempts to draw on colour and popular culture in order to help attract attention to the Cultural Programme for the Games.
Lambie said of his design: “One of the most significant cultural contributions to Glasgow has been Glasgow Barrowlands. This became an important reference within the design process. Its iconic ‘shooting star’ emblem has been placed central within the cultural programme’s identity, while maintaining continuity with the overall image of the Games.”
The brand will be implemented from this month as part of the ‘One Year to Go’ milestone, ending in August next year, during the programme of events which will include a variety of dance, threatre, music, comedy and visual arts.
More on the plans for the Glasgow 2014 Commonwealth Games can be found in this week's edition of The Drum, covering the organising committee's head of communications Gordon Arthur's appearance at The Drum Live, out Friday.