AP expands global live stream broadcast coverage with extended LiveU technology deal
Associated Press (AP) has expanded a deal with mobile video specialists LiveU to improve its global broadcast reach using the company's live streaming technology.
The deal will enable AP to increase its coverage of global stories by equipping reporters with the technology, which includes a backpack uplink unit with full HD capabilities, a smaller unit which can be clipped to a belt and technology which can convert a laptop into a live video transmission unit.
Reporters from across the world can stream the video directly back to AP's London production hub. The move follows AP's recent stake in Swedish live stream technology startup Bambuser.
Director of global video at AP, Sandy MacIntyre, said: "Live coverage has been a priority for AP since we first launched a service for broadcasters back in 2003.
"Now we have more than 200 TV stations and digital publishers who quite rightly expect us to ensure that, regardless of where news breaks, we are delivering live content within minutes."
AP used LiveU technology recently during its coverage of Nelson Mandela's health, stationing equipment both outside his home and at Pretoria hospital.
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