Audi’s latest video campaign is the 500th in the UK to use technology platform Innovid a year after it opened its doors.
The platform, which allows advertisers to create, deliver and measure their video campaigns across platforms, screens and networks, also allows interactivity with the aim of influencing viewers and driving sales.
Audi, in conjunction with MediaCom, has become the 500th campaign to use the platform, it has said, having worked alongside 400 global brands such as Red Bull, Expedia, O2, eBay and IKEA, while creating 5,000 interactive video campaigns.
Kristian Dean, national communications manager for Audi, explained: “We wanted the opportunity to showcase the different models within the Q range and encourage the viewer to discover the unique design benefits and specifications of each model, drive brochure requests, book test drives and engage with the brand on a deeper level. Using Innovid’s inRoll Expand we were able to measure in realtime the effectiveness of the campaign including the increased engagement and time spent we had with users.”
The platform opened to the UK market last year, headed up by managing director international and co-founder, Zack Zigdon,and Gavin Morgan as VP business development Europe, growing to a headcount of eight people during that time.
Morgan added: “Consumption of online video is showing no signs of slowing down and the rapid growth of Innovid in the UK reflects the increasing demand for interactive video advertising. In today’s constantly connected culture there is an ever increasing appetitive for new content discovery. Brands therefore are increasingly looking for more ways to drive consumer engagement. In the last three years video ad spend in the UK market has increased almost six-fold (471 per cent). This is just the beginning”.