Stella Artois has launched its own UK YouTube channel to host its new venture, The Connoisseur Series.
The series of videos looks to demonstrate the Stella Artois pouring ritual, and features people such as Oscar nominated film director Wim Wenders and polo player Jamie Morrison.
Phil Pick, marketing manager at Stella Artois, said: “Discovering the rituals and skill of renowned craftsmen is the perfect celebration of the quality we champion through the Stella Artois pouring ritual, which is built around the Chalice.”
“These videos launched on our new Stella Artois YouTube channel this summer to shine a spotlight on the creativity of a unique collection of some of the best craftsmen in their fields. Our presence and support at some of the best summer events, from The Cannes Film Festival to Tennis at the Hurlingham Club, will provide the perfect backdrop to showcasing the finest craft and talent in action.”
The ads will be unveiled throughout summer and autumn.