Gumtree rolls out national poster campaign including real-time data to promote motors section
Classified advertising website Gumtree has rolled out a poster campaign across the UK to reach motorists and promote its motor marketplace.
Created by Fold7, with pixel art by eBoy, the poster campaign has entered its second week, reaching over 5,000 print and digital 6-sheet and mega-sites nationally and featuring two executions to promote its motors offering.
Digitally animated executions will also use real time data within various executions, including local information on the number of models of a certain car available in the area.
Media planning and buying has been handled by The 7Stars.
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