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Doritos partners with Live Nation in deal which will see its mariachi band perform at Yahoo Wireless Festival

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By Ishbel Macleod, PR and social media consultant

July 10, 2013 | 1 min read

Doritos has formed a new partnership with Live Nation which will see the mariachi band from its series of adverts perform at the Yahoo Wireless Festival next weekend.

Fans will be able to suggest a new track by tweeting their preferred track name with the supporting hashtag, #DoritosJukebox, for the chance to win tickets to the event.

The gigantic jukebox featured in the ad will also be landing in Queen Elizabeth Olympic Park to form part of an exclusive Doritos experience.

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