Campbell Ewald rebrands to join Lowe’s international network, with Jim Palmer taking on CEO responsibilities
Interpublic Group has announced that advertising and integrated marketing agency, Campbell Ewald, will join Lowe, serving as the US hub for the Lowe and Partners Worldwide network.
The agency will be renamed Lowe Campbell Ewald.
Effective immediately, Jim Palmer will assume responsibility as CEO with Kathleen Donald, Campbell Ewald’s current president, becoming the new chief operating officer.
The move comes following the successful collaboration that led to the recent win of Cadillac for the Detroit-based agency.
"These are exciting developments in the evolution of Campbell Ewald that position the agency for the future and place it on the global stage," said Michael I. Roth, Interpublic's chairman and CEO.
"Jim Palmer has been a key driver of client growth at the agency for some time now and recently led the IPG team that won the Cadillac assignment. He'll be a strong CEO for Lowe Campbell Ewald, working alongside Kathleen, chief creative officer Mark Simon and a cohesive senior team."
Roth added that the formal linkup between Campbell Ewald with Lowe "brings a strong, full-service US agency together with a global network led by Lowe chairman Tony Wright and CEO Michael Wall.”
“We saw the power of this combination in the Cadillac win, as well as on other recent international client work,” he said. “Lowe Campbell Ewald will serve as the network's primary partner and standard-bearer in the key US market. Other IPG domestic agencies that have been working with Lowe, such as Deutsch, will continue to tap into the network on certain international client engagements, as long as these do not conflict with Lowe Campbell Ewald clients."
Palmer added that he was "honoured" to be part of such a team. He said: "When you add to that the potential of representing Lowe in the US and partnering with such a great global network, then you realize that this is a big day in the history of our agency."