Real-life entertainment channel TLC is positioning itself as the top destination for ‘hour-long TV Holidays’ with its TLC Summer campaign.
Rays of sunshine and iconic summertime objects such as beach towels, cocktails and lilos have been added to the channels idents with extended 50” TV ads airing across major channels including ITV1, ITV2, E4, Sky Living, and during the ad break of the season premiere of Geordie Shore on MTV this Tuesday (9 July).
“We know our viewers have hectic lives and need a well-deserved break, especially when the family is around. TLC is not going on holiday – we will be here all summer long to delight people with brand new programmes, guaranteed to brighten the mood and give our viewers an indoor holiday, whatever the weather,” remarked Discovery Networks UK & Ireland general manager Susanna Dinnage.
Sponsored by Superdrug, the TV ad campaign will be supported by a pre-roll campaign on targeted shows on ITV Player, 4oD and YouTube with additional online advertising featuring on Mail Online and 30” radio spots across the Bauer Media portfolio. Additional social media activity will be used to drive tune-in for the shows featured within the summer line-up.
TLC.com will be embracing TLC Summer featuring a competition to win a family holiday to Mallorca. Further summer-themed prizes will be awarded to viewers who get their tweets read out on air during continuity links.
Sponsors Superdrug will host TLC Summer branding in all 800 stores, with a Cake Boss in-store competition running for the month of August.