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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

New Balance unveils campaign to highlight the lack of US factories

New Balance (NB) has launched an online video series which has aimed to highlight that it employs over 1,300 people in its US factories, while its competitors don’t have any manufacturing factories in the US.

Developed by Arnold Worldwide, NB’s US factory workers challenge their competitors' US factory workers – except there are none.

The video series, hosted on the brand’s YouTube channel, is part of the fully integrated ‘America is for the Makers’ campaign. ‘Join Us’ print ads previously ran in The New York Times and Wall Street Journal, asking NB’s competitors, as well as all companies, to move manufacturing back to the US.

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