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By The Drum Team | Editorial

July 2, 2013 | 1 min read

You know an ad's a winner when it bears repeated viewing and you spot something fresh in it every time. This is one of those ads. An inspired use of the word 'press' in the strapline forms the concept - a group of men resolutely pressing on against all odds; with a determination that calls for the reward of a glass of Westons Stowfords.

Agency: WCRS

Creative Director(s): Billy Faithfull

Creative Team: Mike Whiteside / Ben Robinson

TV Producer: Jack Bayley

Film Prod Co: Rattling Stick

Director: Ed Morris

Producer: Chris Harrison

Post-Prod House: Unit

Editor: Eve Ashwell

Audio House: Grand Central

Westons Cider UK Advertising

Content created with:


WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.

Our mission has always been to create work people care about. And this is now more important than ever.

In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.

Find out more

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