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Rightmove RSPB Drum News

Rightmove teams with RSPB to help 'give nature a home'


By Ishbel Macleod | PR and social media consultant

June 28, 2013 | 2 min read

Rightmove has become the lead supporter of the RSPB ‘give nature a home’ campaign, which looks at the housing shortage facing some of the UK’s wildlife.

As the campaign’s lead supporter, Rightmove will promote messages, tips and ideas to users of its website to encourage them to play their part in helping to protect wildlife creatures, with ads including a homeless hedgehog.

Matthew James, head of communications at Rightmove, said: “Though we’re more used to helping people find their dream home than build one, when we heard what the report had unearthed we felt compelled to offer our support to the campaign.

“Gardens and outside spaces are integral parts of the family home and can be deal-­breakers when choosing their dream home – and wildlife literally brings these spaces alive. More than a million people visit Rightmove every single day looking for a new place to call home and we’re delighted to help spread the word about just how easy it can be to make a difference.”

A series of marketing tools for members to use to promote their support for the campaign will be available in July.

Mike Clarke, RSPB chief executive, said: “Gardens provide a valuable lifeline for species like starlings, toads, hedgehogs and butterflies, which are struggling to find homes in the wider countryside. Our aim is to provide one million homes for nature across the UK, because if there’s no home for nature, then there’s no nature – it really is that serious. We’re delighted to have Rightmove’s support in helping us spread the word and inspire people to take action to make a difference.”

As part of the promotion, Rightmove has also changed the house in its logo to a birdhouse.

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