By Jennifer Faull | Deputy Editor

June 19, 2013 | 1 min read

GoGo squeeze, a US applesauce brand, has launched a new digital campaign featuring actor Jerry O’Connell.

Developed by New York-based agency Big Spaceship, the ‘Wherever You Go, Go Playfully’ campaign has seen a new desktop and mobile site launched.

The site features new content to inspire families to bring more playfulness into everyday tasks, with videos, a blog, infographs, and shareable images.

Promoting the digital offering is a social media initiative. For every share of the website’s multimedia content using the campaign’s #gogoplayfully hashtag, GoGo squeeZ will donate $1, up to $100,000, to The Life is Good Playmakers, a nonprofit organization providing training and support to childcare professionals.

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