Cannes Lions: OMD Worldwide takes home 10 awards including Media Agency of the Year
OMD Worldwide, Omnicom Media’s cornerstone agency, has taken home a total of 10 Media Lions and one Creative Efficiency Lion at the 2013 Cannes Lions, including Media Agency of the Year.
“As advances in technology and the new economics of marketing combine to continually raise the bar on the standards by which innovation and effectiveness are measured, this latest recognition from OMD’s peers in the global media community stands as proof that our agencies are not only consistently meeting these new standards, we are consistently exceeding them,” says Mainardo de Nardis, CEO of OMD Worldwide (pictured)
OMD Australia was named Media Agency of the Year, and also took a Gold and Silver Lion for its ‘McDonald’s Becomes Macca’s’ campaign as well as a Gold Lion for ‘Track My Macca’s’ for McDonald’s Restaurants.
Meanwhile, a Silver Lion was awarded to OMD Denmark for its McDonald’s ‘Coinoffers Coins for Clicks’ campaign and the same award was given to OMD Hong Kong for the ‘I’m Amazing’ campaign for McDonalds.
OMD UK took a Silver Lion for its ‘Mariachi Christmas’ campaign for PepsiCo/Doritos and a Bronze Lion was handed to OMD China for its ‘Bring Happiness Home’ campaign for the same brand.
A Bronze Lion was awarded to OMD Russia for their work on the Ronald McDonald Foundation’s ‘A Ring to Bring Them Closer’ campaign; to OMD Wellington for its ‘Flash Driving Game’ campaign for the New Zealand Transport Agency; and to OMD Spain for its work on the ‘Free WiFi’ campaign for McDonald’s.
Finally, a Gold Creative Effectiveness Lion was awarded to Manning Gottlieb OMD UK for its work with John Lewis over three years.
Nardis continued: “We’re proud to accept this recognition on behalf of the many wonderfully talented people across our network who champion innovative ideas, as well as the OMD clients who encourage and motivate us to continually set the bar higher.”
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