Toxic magazine, a three-weekly publication for teenage boys, has launched its first two apps games on iPad and iPhone in a bid to reward readers and raise the brand’s exposure.
As part of a campaign to establish a presence on multiple platforms, especially with the release of the first interactive issue of the magazine earlier this year, the Toxic brand is to be extended into entertainment and apps.
The games entitled Bug Blatter and Meerkat Me are accessible to readers for free from the iTunes store.
Bug Blatter requires users to crush bugs upon a window using different techniques to destroy different bugs. Meerkat Me allows users to transpose their faces onto the heads meerkats, the resulting image can be shared on social networks.
Both apps will be extensively promoted in the print and online editions of the publication
Siobhan Galvin, publisher of Toxic Magazine said: “We know from our audience research that apps are really popular with Toxic readers. We are hugely excited to be able to bring Toxic to the app world, extending the brand digitally in what is a very natural space for us.
“This move will enhance and deepen the experience for our readers while at the same time open up Toxic as a magazine to a wider group of potential readers.”