People urged to Silence The Troll in their lives with some V-Hab in V Energy drink relaunch
Energy drink brand V Energy is relaunching the brand with a campaign urging people to direct the trolls in their lives towards some V-Hab recovery and silence them with positivity.
Created by Albion London, the campaign is supported by the V-Hab microsite - on which users can download a 'de-troller' browser extension which "converts all troll comments on websites to something so pleasant even your gran can read it without blushing" and make use of the 'troll intervention' Facebook app to combat trolling friends and win free V.
The site offers a range of features mocking the infamous internet troll and the campaign is accompanied by a 90-second Silence The Troll video spot. Goodstuff is handling the media account and the first online slot will air on 12 June.
Cameron Strahorn, V Energy European marketing manager (Frucor), said: "Given the widespread rise of internet trolling behaviour in the UK, we thought it was time to do something about it in a positive way and the V-Hab campaign is our way of doing that."
Executive creative director of Albion, Nick Darken, added: "With this campaign we wanted to take a completely different approach to engaging consumers online in a way that anyone who has ever read the comment section on YouTube or the national newspaper websites can relate to. Above all, we wanted to keep it positive and tongue in cheek."
The campaign aims to launch the brand in the UK, Sweden and the Netherlands.
Content created with:
Albion
Find out more