The Post Office has revealed a fully-integrated summer marketing campaign that aims to raise awareness of its travel services, reiterating the point that the Post Office does more than mail.
Launching today (Monday 17 June) the campaign, which is the third installment in the ‘Handled with Care’ brand story, is set to run across print, outdoor, online and in Post Office branches and is underpinned by additional sales activity in the national press.
Head of marketing at the Post Office, Stewart Fox-Mills, commented: “The modern Post Office is about much more than stamps and envelopes and is credible in other markets. This campaign builds on our strong reputation as a provider of travel money and sets out the range of useful and award winning Travel services you’ll find at Post Office. We are changing and so are our customers. We want to make it easier for customers to do business with us by providing easy access to travel essentials through our vast network of over 11,500 branches or online.”
‘Get ready for your holiday with the Post Office’ was developed by Dare and planned by Mindshare and hopes to encourage travellers to use their local Post Office for holiday essentials including Travel Money, Travel Insurance and its Passport ‘Check & Send’ application service.
Digital media will also play an integral part of the campaign with the Post Office partnering with MSN Travel to create bespoke online content.
Jonathan Pangu, Dare’s group business director, added: “Tis the season for travel advertising. We think the Post Office will get more than its fair share of attention this year; we're all about the excitement and anticipation of the summer holiday, in a way that's relevant to Post Office's role