Cannes Lions Monday Key Points: Jack Black dominates Twitter conversation, Coca-Cola looks back at 127 year history and Cannes Chimera launches
Today at the Cannes Lion Awards 2013, actor, Jack Black took to the stage for Yahoo’s seminar - The New World of Online Content – Appealing to the Habits of Today’s Consumer. Black discussed the importance of using the internet to bring digital content to the public in a manner more suited to their daily habits, with a focus on original video content.
On Yahoo’s plan to produce 50 new web programmes with a total of 400 episodes being broadcast monthly, Black said: “I think about the way I like to watch content on the internet; I watch it on a small screen over short periods of time. I find that the smaller the screen, the shorter my attention span. And comedy nuggets are good in shorter time spans.”
Black also topped today's Twitter Cannes Lions discussions as the most talked about brand on the event's official #canneslions hashtag.
The Coca Cola Company’s seminar - Work That Matters - saw the soft drinks company’s vice president of global connections, Ivan Pollard say: “Brands must increasingly be and do before they earn the right to serve”.
The presentation focused on the 127 year legacy of Coca Cola’s marketing agenda with a retrospective of previous ad campaigns. The emotional seminar featured the tagline “What unites us is greater than that which divides us”.
At the Bill and Melinda Gates foundation seminar – Introducing Cannes Chimera - the creative community were invited to pitch ideas, with the impetus of a $1M grant, to help solve the world’s most urgent global health and development problems. Speaker, Nick Law, global chief creative officer of R/GA said: “Most days we use our talents to change minds; this is an opportunity to change lives.”
At Mindshare and McLaren’s seminar – How to be More Adaptive and Why It’ll Make you More Creative - it emerged that the McLaren were ‘data-driven' as Jenson Button has around 6.5 million pieces of data recorded every race.
Speaker Ron Dennis, chairman of McLaren Group said: "We are believers in both magic and science. We have had to adapt and evolve how we tell stories – and stories are the new currency. We share, as a principle, a complete disdain for inertia – because in a world of technology to not innovate – to just stand still is akin to death.”
UK agencies feature on Creative Effectiveness, Media and Mobile Shortlists
Two UK agencies made the shortlist for Creative Effectiveness, Grey London’s British Heart Foundation ‘Hard, Fast & Effective’ Hands-only CPR initiative and
adam&eveDDB/ManningGottliebOMD for John Lewis, ‘From Crying to Buying: How John Lewis harnessed the selling power of emotion.
In the Media shortlist OMD UK London are shortlisted for Best Use of Screens for McDonald’s ‘We All Make the Games’, Gravity Road London also feature in Best Use of Screens for ‘Conversations Start Here’ for the Huffington Post UK. Maxus Global’s #YouDrive campaign for Mercedes-Benz is also shortlisted for Best Use of Screens and gets a mention in the Cars & Automotive shortlist too. The only UK entrant shortlisted in Best Use of Audio is OMD UK London/Abbott Mead Vickers BBDO London/The Picture Production Company London for Doritos Mariachi Christmas. Lowe + Partners London work for Hindustan Times ‘You Read They Learn’ appears in Best Use of Print and DLKW Lowe London/Ocean Outdoor London for the Microloan Foundation’s ‘Never Ending Charity Box’ is shortlisted for Best Use of Outdoor.
Best Use of Special Events and Stunt/Live Advertising sees shortlist nods for Google UK London’s Google+ Digital Signings and Mediacom London for the Territorial Army’s ‘British Army’ campaign. JWT London for HSBC ‘Serious Play’ is shortlisted in Best Use of Branded Content & Sponsorship and Mindshare UK London’s Kleenex ‘Kleenex Catches Colds’ for Kimberly Clark appears for Best Use of Digital Media. Topshop London’s Unique Fashion Show ‘The Future of the Fashion Show by Topshop’ features in Best Use of Social Media as does MEC London’s Lloyd’s TSB ‘Torchview’.
Fast Moving Consumer Goods shortlist includes Saatchi & Saatchi London for Mattiessons Fridge Raiders ‘Meat Snacking Helmet’. M2M London is shortlisted in Travel, Entertainment & Leisure for mischief makers Paddy Power’s ‘The Miracle at Medinah’. Carat London/ASOS’s #Bestnightever is shortlisted in Retail and e-commerce, including restaurants and finally in terms of UK agencies Grand Visual London’s ‘Missing People Weekly Appeals’ for Missing People is shortlisted under Charities, Public Health & Safety, Public Awareness Messages.
Mobile Lions has Google UK shortlisted in Networked Mobile Technology for Google Chrome’s ‘Super Sync Sports’. Nimbletank London gets a nod for ‘A New Breed of Website for a New Breed of Agency’ for Nimbletank in the Services category and SapientNitro London for RBS ‘Get Cash’ also appears in the Services category.
We Make Awesome Sh is shortlisted in Media, Entertainment and Leisure for its work with Columbia Records promoting Calvin Harris 18 Months. Grey London’s ‘BHF – Mini Vinnie’ campaign for the British Heart Foundation appears under Charities, Not for Profit and Public Information and Mother London is shortlisted under Tablets and Other Devices for ‘The Singing Alphabet’ for The Ministry of Letters.
Also announced today were the outdoor, PR and Press Lions shortlists with the winners in Creative Effectiveness, Promotions and Activations, PR and Direct Lions winners to be announced tonight.