Red Bull Stratos, Dove, Nike Jogger, McLaren Courage: Mark Bernath & Eric Quennoy, Wieden+Kennedy Amsterdam ECD's Cannes Contenders
In the build-up to this year's Cannes Lions International Festival of Creativity, which kicks off on Sunday 16 June, The Drum has asked a number of senior creatives to root through the great creative work they have seen produced this year and choose five they believe could and should win big this year. Today's selection come courtesy of Mark Bernath and Eric Quennoy, Wieden+Kennedy Amsterdam's executive creative directors.
Dove (Ogilvy. April, 2013) Real Beauty
Ironically, this comes from an industry with a consistently inflated impression of itself. Super smart. Utterly Fresh. Forensically accurate.
Not since Evel Knievel have we been more excited about a stunt.
Great editing. Nike at its provocative best. Whatever agency did this, we salute you.
If there are still people thriving on this planet 200 years from now, we're pretty sure we'll have creativity to thank for that.
A great story, told simply and beautifully. It could have been ten minutes longer and we would have gladly watched it.