Nissan supports Micra makeover with pan-European #MicraAttitude Pinterest competition
Nissan is stepping its use of social media up a gear with a pan-European competition inviting users to share inspirational images on Pinterest and Facebook.
The competition, unveiled today (Friday 14 June), supports the launch of Nissan’s New Micra which has been given a makeover include a more assertive, dynamic design and technology update include a new touchscreen communication centre, Google Send-to-Car and audio USB input.
The Pinterest competition has been designed to engage Nissan customers bringing the ‘Micra Attitude’ concept to life visually. The competition will be supported by complementary activity on Nissan’s Facebook and Twitter channels, with the community invited to create Pinterest boards inspired by people, quotes, design, products, places and activities to celebrate their own Micra Attitude.
The three competiton winners from each of the 12 markets will receive a personalised Micra Prize which includes fashionable, technological and stylish items that reflect the customer’s Micra Attitude.
The competition runs for six weeks until Sunday 21 July and to take part entrants have to create a pin board on the site and post 10 images that together sum up their attitude to life, each with the hashtag #MicraAttitude. Eight of the images must be the users own pictures with the remaining two being creative images of the new Micra re-pinned from the Nissan Europe Micra Attitude board. Supporting activity on Facebook and Twitter will share the best entries to encourage more people to take part.
David Parkinson, general manager, social and digital engagement for Nissan Europe, commented: “Pinterest is a visual, creative platform that allows users to express their own personalities, interests and passions – so it’s the perfect venue to engage with our customers and bring Micra Attitude to life. This competition celebrates their individuality and aims to really find out what makes Micra owners tick.”